Three technicians. A thousand properties a month. The arithmetic only works when the operation is digital.
PesPro is a family-owned pest-control company in Los Angeles, QualityPro-certified, with over ten thousand properties protected. In three years they went from QuickBooks and printed forms to a 100% digital operation with apps in every technician's hand, optimized routing, and operational cost cut in half.
FastNet implemented FieldRoutes where three previous attempts had failed.
When PesPro reached out in late 2022, they had already tried three times to implement FieldRoutes — the ERP virtually every serious US pest-control company uses — and three times they had stopped halfway. The reason is simple and not a secret: FieldRoutes sells the license, not the implementation. The integration with each company's operational reality is done by someone else, or by no one.
FastNet came in through prior experience in pest control and through technical capability for FieldRoutes integrations via webhooks. It was three years of continuous work: full digitization, real paperless operation, four apps for technicians with their own service-specific flows, optimized routing, digital service sheets, automated SMS and email to the client. All on top of a live operation — without bringing the business down while the engine was being replaced.
The second project: making the residential channel take off.
With operations already digitized and operational costs cut in half, in November 2025 we opened the commercial phase: new site on Next.js + Sanity over Vercel, HubSpot CRM integration, active Google Ads, niche-specific landing pages. The premium residential niche in Los Angeles was underserved by competitors — and once the machinery was set up around it, B2C residential clients grew 300%.
In parallel we wired in the applied-AI layers the business actually needs: Merchynt to manage and optimize the Google Business profile, ChatGPT for assisted generation of technical service reports, and Claude Code as the SEO and content production engine. The conversational support layer keeps closing: automated SMS via Twilio, cloud telephony on RingCentral. The next deliverable is a custom CRM that replaces HubSpot for the business-specific flows.
Current architecture.
FieldRoutes implemented and integrated via webhooks. Four apps for technicians with their own service-specific flows, optimized routing, digital service sheets, FieldRoutes' own payment gateway.
Next.js + Sanity with deployments on Vercel. Niche-specific landing pages, HubSpot CRM integration, active Google Ads. Launched November 2025.
RingCentral for cloud telephony (geo-routed for home services), Twilio for SMS, automated emails with the service sheet attached after every visit.
Merchynt for the Google Business Profile, ChatGPT for assistance writing service reports, Claude Code as the SEO and content production engine.
Microsoft Azure and Office 365 as the internal corporate spine. FieldRoutes' own payment gateway for operational charges.
Custom CRM built specifically for PesPro's flows — scheduling, recurring services, technicians, residential vs commercial — to replace HubSpot for internal operations.
Next.js, React, Tailwind, Sanity, Vercel, FieldRoutes, HubSpot, Google Ads, Twilio, RingCentral, Merchynt, ChatGPT, Claude Code, Microsoft Azure, Office 365.
Production metrics.
Verified with the client.
“Thanks to FastNet Solutions, we improved our efficiency by 50%.”